Your financial journey is as unique as your DNA. Your Plan Should Be Too.
Darryl & Alicia Pryor
• Certified Financial Fiduciary®
• Financial Planning Strategists
• Educators & Coaches
Darryl and Alicia Pryor are retired U.S. Air Force veterans with 60 combined years of service. At DNA Financial, they apply that same dedication to "leveling the playing field" for all investors. They believe every financial plan should be as unique as an individual's DNA, offering a humanized approach to both the accumulation and distribution phases of wealth.
Jeremiah 29:11 – For I know the plans I have for you… Plans to prosper you and not to harm you, plans to give you hope and a future.
Your Needs First: We are legally and ethically bound to act in your best financial interest.
No Proprietary Products: We are not forced to sell specific investments.
Transparency: Clarity on fees and full disclosure on every decision.
Darryl specializes in teaching Financial Literacy education as the president of National Harbor chapter.
Three Problems We See Across Our Clients
We work with a wide spectrum of individuals—from those just starting their careers to those entering retirement—and we consistently see these three critical barriers preventing them from achieving true financial peace.
The Accumulation Barrier
Many younger individuals feel "priced out" of professional financial advice, assuming they haven't reached the wealth threshold required for high-level guidance. This often leads them to rely on generic, AI-generated information that lacks the humanized, strategic discussion necessary to actually "level the playing field" and build a solid foundation.
The Fear of "Running Out"
For those entering or already in retirement, the psychological shift from building wealth to spending it is often filled with anxiety. Without a clear strategy for the distribution phase, many retirees live in constant fear of high portfolio risk and the very real possibility of outliving their savings.
Fragmented Tax Inefficiency
A major pitfall we see is the disconnect between financial planning and actual tax reality. When retirement strategies, bookkeeping, and tax preparation are treated as separate islands, clients often end up overpaying on taxes and utilizing inefficient distribution methods that eat away at their hard-earned legacy.
How We Help You
We understand each person's story and situation is unique, so we carefully craft a strategy specifically for you. We are equipped to build your unique plan regardless of where you are in your journey—from those just starting to those protecting a lifetime of savings.
Tailored Money Management & Coaching
Accumulation Phase Strategy
Humanized Financial Coaching
Affordable Engagement
Retirement Stability & Strategic Distribution
Wealth Maintenance
Risk Mitigation
Distribution Planning
Integrated Tax Solutions & Financial DNA
Strategic Tax Distribution
Comprehensive Tax Preparation
Legacy Preservation
The Three-Step Path to Clarity
1
The Initial Discovery
Book a 30-minute call with us, via our Calendly link, by clicking the link below.
2
DNA Analysis
We analyze your unique situation to understand your specific financial goals.
3
Implementation
We implement a strategy that is as unique as you are.
Money Management Plans
Proud Supporter
Youth EmpowerME Foundation
www.youthempowerme.orgYouth EmpowerMe Foundation, Inc. is a 501c3 committed to empowering youth and families by providing mentorship, conferences, seminars, resources, and events focusing on social and life skills.
Open My Heart Foundation
www.openmyheartfoundation.orgThe Open My Heart Foundation (OMHF) is a 501c3 charitable organization.
Their mission is to help eliminate heart health disparities among African American Women and Women of Color through education, support and advocacy.