Jeremiah 29:11
"For I know the plans I have for you… Plans to prosper you and not to harm you, plans to give you hope and a future."
Get expert financial advice to help bring you peace about the future.
Our aim is to serve, educate, and empower. We invite you to experience our commitment to service and discover how our comprehensive approach can help you pursue a more confident financial future.
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Proud To Be Certified Financial Fiduciaries
What does this mean for you? As Certified Financial Fiduciaries we are legally and ethically bound to act in the interests of our clients. Fiduciary advisors must prioritize the needs of their clients above their own needs.
Member of the Foundation for Fiduciary Educators
Darryl specializes in teaching Financial Literacy education as the president of National Harbor chapter.
Your Goals. Our Strategies.
Your success is in our DNA!
What matters to us... is you.
As Certified Financial Fiduciaries, we believe everyone deserves access to informed financial advice. No matter their situation, risk tolerance, or goals, we are here to support our clients in addressing current needs while preparing for the future.
Who We Serve
At DNA Financial & Associates, we believe everyone deserves access to expert financial guidance—no matter their current assets, income, or stage of life. As Certified Financial Fiduciaries, we work with individuals and families from all backgrounds, tailoring strategies to their unique goals, passions, and struggles (GPS). This inclusive approach is important because financial security shouldn’t be reserved for the wealthy.
How We Serve
At DNA Financial & Associates, we remove the stress and complexity of financial planning, meeting you where you are along your journey. Rooted in the Washington, DC area, our family-owned firm offers holistic guidance in taxes, insurance, investments, and wealth-building strategies. We educate, advise, and coach you toward financial success, ensuring you’re confident and prepared for life’s transitions.
Who We Are
We are Darryl and Alicia Pryor, retired U.S. Air Force veterans with 60 combined years of service in the military, government, private industry, and ministry. We bring the same selfless dedication to the financial services industry, striving to increase financial literacy and “level the playing field” so all can achieve success. Driven by personal passion, we’ve seen too many people struggle without guidance.
Darryl Pryor
Income Tax and Financial Planning Strategist
Hi I am Darryl. As your financial well-being strategist and consultant my goal is to remove the complexity of financial planning by providing coaching, mentorship, accountability, and a "let's get it done" mindset, which I gained through years of self-less service as military, government civilian and private industry servant helping the “good guys” find the “bad guys”
My true passion however has always been in helping others pursue financial, personal, and professional success. This passion is fueled by the recognition that any success I have achieved in life has been through the support and mentorship of family, friends, close associates, industry professionals. Although I am “just a common, hardworking ordinary guy” who like most has experienced life’s “ups” and “downs,” I attribute the successes I have had to the advice and guidance of those who have poured into me financially, personally, and professionally. It is this level of commitment I will pour into to you.
Other/Fun Facts:
- I am a Certified Financial Fiduciary (CFF) holding 6/63, health, life, and P&C licenses
- I have over 14 years’ experience in personal financial services industry – includes insurance, financial planning and income tax preparation and planning
- I am a veteran (retired) of the United State Air Force (USAF)
- I am a John Maxwell Certified Coach, Teacher and Speaker, offering workshops, seminars, keynote speaking, and financial/personal coaching
- Previously served as a Washington DC service core of retired executives (SCORE) mentor
- I am a certified Foundation for Fiduciary Education (FAN) Chapter President and Instructor
- I have beautiful 6 children (5 daughters/ son) and 7 grandchildren (3 granddaughters/4 grandsons), 1 great grandson.
I am looking forward to assisting you on your journey towards financial freedom!
Darryl Pryor
Income Tax and Financial Planning Strategist
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Alicia Pryor
COO
Hi! I’m Alicia.
I’m a proud retired U.S. Air Force veteran with 22 years of service, deeply passionate about adding value to others and improving financial literacy in the metropolitan Washington, DC area. Guided by the belief that “it’s time to level the playing field so that everyone has the opportunity for financial success,” I am committed to engaging, educating, and empowering individuals to achieve financial well-being.
By breaking down complex financial principles into simple, practical concepts, I help people understand and apply these strategies in everyday situations—no matter their age or stage in life. Through workshops, seminars, and consultations, my mission is to transform our local communities’ financial landscape one individual and one family at a time. I teach people how to mitigate life’s risks and build financial success using sound strategies tailored to their needs.
Professional Highlights
- Published Author: Contributing writer in Sisters 4 Sisters Network, Always Sisters: The Power of Sisterhood.
- • Leadership & Development: A founding member of the John Maxwell Certified Coach, Teacher, and Speaker program, offering dynamic workshops, seminars, and coaching sessions.
- • Financial Expertise: Experienced tax professional, licensed insurance agent, Certified Financial Fiduciary.
- • Community Leadership: Treasurer, Sisters 4 Sisters Network, Inc.
- • Honors & Recognition:
- Honored with an Honorary Doctorate in Christian Leadership from the School of the Great Commission Theology Seminary
- Received the prestigious Presidential Lifetime Achievement Award.
A Little About Me
Beyond my professional life, I’m a proud mom of five incredible children (one son and four daughters) and grandma to four beautiful grandchildren (two granddaughters and two grandsons). I love traveling and immersing myself in different cultures—especially through their food, music, and dance. I’ve also been told my laugh is contagious, and my sense of humor keeps life light and joyful!
Alicia Pryor
COO
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Resources For You
We hope we can provide great value to you by providing high quality, trustworthy content. We have plans to continue producing podcasts and media, as a great resource for you!
Money PRYOR-ities Episode 3, Darryl & Alicia Pryor with strategies for federal employees & planning
March 23, 2025
Money PRYOR-ities, Darryl & Alicia Pryor, Types of Life Insurance, Wealth Transfer, Estate Planning
March 21, 2025
Honey Money Episode One
February 11, 2025
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Our Services
At DNA Financial & Associates we recognize, just as everyone’s DNA is unique, so, too, are their Goals, Passions, and Struggles (GPS). No matter where our clients are in life—family, young professional, business owner, seasoned professional, pre-retirement or retired—our planning process puts their GPS first. As holistic financial, insurance and tax strategists, we work with you to tailor pragmatic strategies that fit your overall financial well-being needs.
Tax and Retirement Planning
Tax and retirement planning go hand in hand. At DNA Financial and Associates, we partner with trusted experts to tailor strategies that align with your goals and optimize your income while minimizing tax liabilities. By integrating tax-smart investments, withdrawal planning, and estate considerations, we help safeguard your wealth for a secure retirement. Let us guide you with proactive, personalized solutions—so you can keep more of what you’ve earned.
Financial Literacy
Empowering Individuals, Families, and Businesses - We are dedicated to transforming communities—one individual, one family, and one small business at a time—by promoting financial literacy for true financial security. We demystify money management by combining expert knowledge of the latest tax laws, regulations, and proven financial planning solutions. As licensed Financial Fiduciary Educators, we regularly host virtual and in-person workshops, seminars, and webinars to empower our clients and community.
Federal Benefits Analysis & Advisory
Maximizing Your Federal Career - Employees have access to comprehensive benefits—from retirement plans and insurance to pension programs. However, understanding and maximizing these benefits can be complex. DNA Financial and Associates offers expert guidance to help you and your spouse navigate these options, ensuring each choice supports your overall financial and retirement goals. Let us simplify the complexities of your federal benefits so you can focus on a secure and fulfilling future.
401K/TSP Rollovers
A 401K is a private-sector retirement plan, while a TSP (Thrift Savings Plan) serves federal employees and uniformed services. Both let you save pre-tax dollars and grow your investments. A “rollover” moves funds from one retirement plan to another—like shifting a 401K to an IRA or a TSP to a new employer plan. Our team is here to guide you through the rules, risks, and benefits of rollovers—helping you avoid costly mistakes and ensure your hard-earned savings continue working for you.
Business and Personal Financial Coaching
We offer customized 360-degree financial solutions in areas such as retirement planning, wealth management, college funding, accounting and bookkeeping, tax planning and resolution, and insurance consultation. By building a lasting relationship and understanding your specific goals, we can help you determine the best entity structure for your business, and prepare for major milestones like retirement and college expenses. Our mission is to alleviate financial concerns, guide you toward informed decisions, and position you for a prosperous future for yourself, your family, and your business.
When you partner with DNA Financial and Associates, you gain the support of a dedicated advisory team that deeply understands your unique circumstances. By building a lasting relationship and clarifying your financial goals, we help alleviate concerns and offer strategies that place you on a path toward long-term success. We guide you toward critical decisions that can help ensure a profitable future for your business, your family, and yourself.