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 Your Goals. Our Strategies.

Discover an array of services for all your financial needs.

Our Services

Tax and Retirement Planning

Tax and Retirement Planning

Tax and retirement planning are complex inherently linked activities. At DNA we work with our strategic partner to create strategies tailored to your needs and goals that help you optimize income and minimize your tax liabilities.

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Financial Literacy

Financial Literacy

DNA is committed to transforming local communities, one individual, one family, one small business at a time by promoting financial literacy to achieve financial security.  Check out our calendar of events to join one of our webinars, podcasts, or other events.

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Insurance Planning and Optimization

Insurance Planning and Optimization

Putting a plan together is one matter.  Protecting the plan is another.  DNA associates can assist you in developing an insurance strategy that helps you identify and mitigate the risk in your financial plan. 

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Financial Wellness Coaching

Financial Wellness Coaching

We create strategies that are tailored to your needs and goals.

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Complimentary Financial Analysis

Complimentary Financial Analysis

Years of experience have prepared us to guide you through your life transitions.

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Complimentary Financial Analysis

Complimentary Financial Analysis

Trust. Honesty. Integrity. We believe values matter, and we live by ours every day.

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Our Specialty

Our Specialty

At DNA we specialize in educating and coaching our clients on a wide array of financial topics, products, and services. Our aim is to teach our clients to become FINANCIALLY secure, responsibly INSURED and TAX wise (FIT), regardless of current income or social status.

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Our Process

Our Process

No two people are the same, and our advisors know this better than most. Our deep financial knowledge and broad life experiences inform our every decision. We have only one goal in mind...your ideal future. 

 

With decades of experience, we’re excited to help you prepare for every eventuality, no matter what.

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Our Philosophy

Our Philosophy

We believe every person deserves access to sound, informed financial advice. Regardless of your situation, tolerance for risk, and goals, we’re ready to help you prepare for the future. Come rain or shine – together, we’ll encourage your investments to grow for years to come.

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Our Process

Our Process

Our first priority and total commitment as a part of your team is helping you take care of yourself and your family. But only you can define what your financial security looks like. Our team and partners will...

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Our Services

Our Services

Our firm specializes in helping individuals develop sound retirement strategies. If you are retired – or approaching retirement – please take the time to explore...

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Who We Serve<a><span></span></a>

Who We Serve

At DNA Financial, we believe a good financial plan is critical to your overall financial well-being no matter your stage of life.  Understanding and establishing...

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Who We Are

Who We Are

We are Darryl and Alicia Pryor, your insurance and financial well-being strategists. Our goal is to remove the complexity of financial planning by employing our coaching and mentorship...

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Helpful Content

Curated articles, videos, and more, for a financially savvier you.

<p>It May Be Time for a Financial Checkup</p>

It May Be Time for a Financial Checkup

It’s never a bad time to speak with your financial professional about changes in your situation.
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<p>Safeguard Your Digital Estate</p>

Safeguard Your Digital Estate

If you died, what would happen to your email archives, social profiles and online accounts?
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<p>Your Emergency Fund: How Much Is Enough?</p>

Your Emergency Fund: How Much Is Enough?

Having an emergency fund may help alleviate the stress and worry associated with a financial crisis.
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<p>A Meal for All Generations</p>

A Meal for All Generations

When it comes to generational differences, knowing the facts can be difficult.
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