Alicia Pryor, CEO of DNA Financial & Associates

Alicia Pryor

  • CEO

Hi! I’m Alicia.

I’m a proud retired U.S. Air Force veteran with 22 years of service, deeply passionate about adding value to others and improving financial literacy in the metropolitan Washington, DC area. Guided by the belief that “it’s time to level the playing field so that everyone has the opportunity for financial success,” I am committed to engaging, educating, and empowering individuals to achieve financial well-being.

By breaking down complex financial principles into simple, practical concepts, I help people understand and apply these strategies in everyday situations—no matter their age or stage in life. Through workshops, seminars, and consultations, my mission is to transform our local communities’ financial landscape one individual and one family at a time. I teach people how to mitigate life’s risks and build financial success using sound strategies tailored to their needs.

Professional Highlights

  • Published Author: Contributing writer in Sisters 4 Sisters Network, Always Sisters: The Power of Sisterhood.
  • Leadership & Development: A founding member of the John Maxwell Certified Coach, Teacher, and Speaker program, offering dynamic workshops, seminars, and coaching sessions.
  • Financial Expertise: Experienced tax professional, licensed insurance agent, Certified Financial Fiduciary.
  • Community Leadership: Treasurer, Sisters 4 Sisters Network, Inc.
  • Honors & Recognition:
    • Honored with an Honorary Doctorate in Christian Leadership from the School of the Great Commission Theology Seminary
    • Received the prestigious Presidential Lifetime Achievement Award.

A Little About Me

Beyond my professional life, I’m a proud mom of five incredible children (one son and four daughters) and grandma to four beautiful grandchildren (two granddaughters and two grandsons). I love traveling and immersing myself in different cultures—especially through their food, music, and dance. I’ve also been told my laugh is contagious, and my sense of humor keeps life light and joyful!

Meet the Rest of the Team

Join us to find clarity with your wealth, and confidence in your retirement.

We work with clients virtually. Availability varies by service and by applicable licensing and registration requirements. Insurance and investment advisory services are provided only where permitted.

Schedule a Call Today!